ad, styled and photographed by genius karl lagerfeld himself

coco rocha [model] on the new, light coke: “karl designed the bottle with his iconic silhouette on the side and then dressed me as the femme version of him. i remember at one point in the shoot karl didn’t think i had on the right accessories so he stopped the shoot and headed home to bring me a pair of his own gloves and then took off his tie pin and rings for me to wear!” the limited edition bottle will run you $4.66 at colette.